American Beauty actor Wes Bentley has teamed up with Lexus to launch the first ever RC 350 sport coupe, featuring in a new marketing initiative which showcases the vehicle across a variety of media platforms.

The 'Face-Off' ad campaign tells the story of a man, played by Bentley, who comes across a coupe 'unlike any he has seen before', with the two being united through the same 'spirit of adventure'.